How is this even possible. This product is genius. So if I’m in pinch and need to look cat walk ready in a short period of time I apply this product, I leave it on longer than 9 minutes because I’m skeptical 9 minutes will deliver good results, and maybe tidy my house, pick my outfit, read the news, etc. 1 hour tops rinse for 45 seconds and poof looks like I spent a few hours at the beach. I have even taken a shower while exfoliating, shampoo my hair, towel off, apply this product, then apply my makeup and dry my hair, then put it in a ponytail so I can hop back in the shower to quickly rinse product, moisturize and also get amazing results and no product transfer. Crazy.